The 2nd edition of FASHINNOVATION @ NYFW took place on February 13th, 2019 at the Tribeca Rooftop. The informative and innovative FASHINNOVATION was founded by Marcelo & Jordana Guimaraes.
Guests were greeted by both founders and various innovative business owners each displaying their innovative brands in their pop up section. Some of the pop ups in attendance were Bumble, ‘imi’ by Imogen Evans, eSTYLAR, Hickies, YouCam Makeup, Valeria Amaral, Constanza+LAB, DOU.K, Shopcountr, Elena Reidman and Calin New York just to name a few.
Attendees had the opportunity to purchase items,
learn about different innovative businesses and hear from several panels with over 40 speakers combined. The FASHINNOVATION Keynote speaker was Grammy-nominated Ryan Leslie who is also the CEO of Superphone. Superphone is an application that allows you to grow your network through text messaging. The Opening remarks of FASHINNOVATION were led by Lillian Liu, Manager of Partnerships, UN Global Compact.
Each panel presented an innovative perspective to ordinary situations encouraging attendees to think out of the box. Some of the featured panels included were Disruptive Fashion & Advanced Technology, Women Empowerment & Fashion Tech Style, Humanizing Homelessness, Marketplace, E-commerce, Digital Platform and Celebrities/Influencers in Fashion. Many wonderful conversations were had on stage from speakers who work at Levi, Google ATAP, J. Crew, Launchmetrics, EatGoodNYC and so many more.
There was a live performance by DeeMo, a singer, actor and motivational speaker. Deemo may seem familiar to you as he’s an actor on “Gotham” which airs on FOX television and “Shades Of Blue” which airs on NBC.
The fashion and technology displayed at FASHINNOVATION was incredibly fascinating. ‘imi’ by Imogen Evans created her brand with sexual assault victims in mind, symbolizing the silence they once had to keep. Her designs have been featured in Vogue, Nylon, Hunger and more! Visit https://www.imibyimogenevans.com for more information.
Valeria Amaral has a social conscious clothing line that gives 10% of the proceeds of each sale to a non profit organization, Goembrace.com that helps victims of human trafficking.
Bumble is an app designed to help users connect with people on a business, friend and dating level all depending on what you are looking for. If you are moving to a new city and you need new friends, if you want to try to stir up your dating life or if you want to grow your business, visit https://bumble.com.
Constanza + Lab features clothing with superpowers! Yes, you’ve heard that correctly. You can download an app and control different lighting on your clothing based on your mood. This innovative clothing can be found on http://constanzamas.com
These brands are the now and the future. You do not want to miss all the new innovative fashion emergence into the world. Visit these sites and let me know what you liked!
The SIP @ FIT event was a major success. In case you’re wondering SIP stands for Stylists, Influencers and Press. Lisa Kesselman of FIT & Chris Collie of Style is Law with the designers of FIT Design Entrepreneurs Collaborative were responsible for this successful union of Stylists, Influencers and Press.
There were several rooms at the event, each showcasing the work of a designer whether the room had clothes, shoes, bags or jewelry. Some designers specialized in sportswear and swimwear while others were known for their red carpet attire.
Kandice Pelletier, Kristi Vosbeck, Layana Aguilar, Minan Wong, Chikimiki, Marie Odile, Control Sector, Cenia and Noah Waxman were some of the designers present.
I was able to interview a few designers such as Kandice Pelletier, Layana Aguilar and Control Sector to find out more about their work.
Stay tuned for the upcoming interviews on the designers of the night.