Nija is a singer songwriter based in Los Angeles, originally from New Jersey . She has written tons of hot 100 hits before the age of 21. She currently has a project out titled, “Don’t Say I Didn’t Warn You.”
We had the opportunity to attend her press conference and we learned about her start in the entertainment industry, what sets a part her album in terms of toxic relationships, her experience working with Jay-Z and Beyonce and more!
Here’s a glimpse into Nija’s beautiful and unique sound!
Question: Was there a distinct moment where you decided to start putting out your own music, or was it kind of like an itch that started to grow a little bit?
Nija: It was both. It started off as an itch because one, I was in Paris working with Beyonce on the Jay-Z and Beyonce on the on the Carters album. I was actually playing her the demo to “Heard about us, and she was like, you have the most beautiful tone in the world. And that was the first moment that it kind of validated it for me or like gave me the courage, like, if Beyonce says that then you know I don’t care what anybody else thinks. And then it was just like if I needed any more valid validation. She featured me ‘On My Power’ the following year and that happened organically. Like she asked me could I stay on it? That’s what she asked. And I was like, yo, let’s let’s do it. So it was like, I’m a big believer in signs and, you know, just everything happens for a reason. So I was like, all right. It was meant to be. And just with all my success happening so quickly, I felt like I worked and I did a lot of things that I sought out to do, and I was just like, Okay, so what’s the next level? So it was just like, right, timing. All the signs were there. So it was, it wasn’t it growing each year, but it was also like because of that itch, there were definitive moments where I was like, Okay, yeah, let’s do it.
Question: what made you decide to pursue the entertainment industry?
Nija: One, when I was growing up music was a hobby it wasn’t what I actually wanted to do. I wanted to be an engineer like my mom, she works for Verizon and she made sure school was a big part of my life. She was like you have to go to school, that was mandatory. But I feel like once you become a teenager you start to realize what you want in life and I realized that one, if I was going to have a job it would have to be something that I absolutely loved doing and two, this was around the time I realized music can be a job. So I didn’t know what I wanted to do in music but I knew I wanted to be in the music business because I love listening to music, my life revolves around music, I like going to the clubs and hearing music or just like seeing music being made, everything about music I love. So when I heard about the NYU school of the arts program thats when I started to dibble and dabble in high school and I went to their high school program and I was like, Okay, this could be a real thing. So I wanted to go to school just to be around music like I even if I got an A&R job, I didn’t care. I just wanted to be around music. But yeah, because it was something that I loved growing up, that was what made me want to be in the music business or the entertainment business.
Question: What sets “Don’t say I didn’t warn you”. Apart from other projects about toxic relationships.
Nija: One, for me, it’s the stance that I take. I feel like when people are singing about toxic relationships and the ups and downs, it’s always like, I’m so sad. I can’t believe you did this to me. I’m a victim. And one thing that is consistent in my music is, yeah, I can be vulnerable. I can talk about me being sad, but it’s more so in a way which is like I’m sad, but you fucked up. Like you’re the one that fucked up. Like, this is never going to happen again. I’m, you know, I’ll, I’ll take this L once but after this, like I’m done, I’m getting back to who I am. Like, you know who I am like, I have to look in the mirror and remember who I am. So that’s, like, really the stance that I try to take on
“Don’t Say I Didn’t Warn You” and just in life in general because it’s just like, again, is that confidence and never feeling like that person got a one up on you, being strong that’s what I feel like sets “Don’t Say I Didn’t Warn You” a part from other albums talking about these kind of topics.